Break-even analysis also can help companies determine the level of sales (in dollars or in units) that is needed to make a desired profit. The process for factoring a desired level of profit into a break-even analysis is to add the desired level of profit to the fixed costs and then calculate a new break-even point. We know that Hicks Manufacturing breaks even at 225 Blue Jay birdbaths, but what if they have a target profit for the month of July? By calculating a target profit, they will produce and (hopefully) sell enough bird baths to cover both fixed costs and the target profit.

The contribution margin may not always be the same from month to month. Note that in either scenario, the break-even point is the same in dollars and units, regardless of approach. Thus, you can always find the break-even point (or a desired profit) in units and then convert it to sales by multiplying by the selling price per unit. Alternatively, you can find the break-even point in sales dollars and then find the number of units by dividing by the selling price per unit.

Logistics Calculators

Neil has a protein supplement company that wants to introduce a new flavour. Before launching this new flavour, he wants to determine how it will impact his company’s finances. That’s why he decided to calculate the break-even point to find out if it was worth the investment. The cosmetic company must generate $379,746 in lipsticks sales dollars to break even. Doing a break even analysis can provide deep insight into financial performance, profitability, and how to grow the business further.

The concept of break-even analysis is concerned with the contribution margin of a product. The contribution margin is the excess between the selling price of the product and the total variable costs. This $40 reflects the amount of revenue collected to cover the remaining fixed costs, which are excluded when figuring the contribution margin. The total fixed costs, variable costs, unit or service sales are calculated on a monthly basis in this calculator. Meaning that adding the total for all products and services monthly should account for all products and services.

Now, if you want to pay your $20,000 commercial loan within 3 years, you must add $5 per unit on your product. By knowing you’re within your competitor’s price range, you are also not overpricing your product. When you analyze the BEP, you might find that $25 is too steep a price for a new product. Depending on your market, it might not be a competitive price that entices sales. Once you know this, you can adjust your loan repayment to a three-year period instead. This way, you can keep the selling price more reasonable while still paying off your commercial loan.

It can also refer to the amount of money for which a product or service must be sold to cover the costs of manufacturing or providing it. Another good way to engage potential clients is by being active on social media. Depending on your business, you can stay connected with your consumers via Facebook, Instagram, or Twitter. These days, it’s definitely to worthwhile to invest in social media marketing. Social media can help promote events, post about promos and discounts, and create an image that is accessible for consumers. According to, in 2021, around 91.9% of U.S. marketers in companies with over 100 employees were expected to use social media to market products and services.

There are two main business factors that impact BPE, these are fixed costs and variable costs. The fixed costs refer to necessary expenses such as rent or mortgage payments, utilities, marketing, research and development, etc. These are essential operational expenses that keep your business afloat even when you’re not producing goods. Meanwhile, variable costs are expenditures that increase when you raise your production.

Sales Price per Unit- This is how much a company is going to charge consumers for just one of the products that the calculation is being done for. A gross break-even point is often not entirely correct for figuring out exactly where you would break even on a trade, investment, or project. This is because taxes, fees, and other charges are often involved that must be taken into account.


You can then generate BEP reports and share them across your company to encourage different departments to implement actionable changes. However, Company V gives sales commissions based on total revenue, so it also needs to know the total dollar amount it’d need to sell this quarter to break even. Even the smallest expenses can add up over time, and if companies aren’t keeping tabs on these costs, it can lead to major surprises down the road.

Break even analysis example

On the other hand, you can keep the same price ($20), which allow you to make more profits per unit. On top of this, what if you have a startup loan you need to repay? Let’s say you have a $20,000 commercial loan that you bad debt expense want to pay off in two years. To do this, you must put an additional $10 per unit if you intend to sell 2,000 products in two years. Thus, your BEP selling point will be $25 per product during the first two years.

Next, Barbara can translate the number of units into total sales dollars by multiplying the 2,500 units by the total sales price for each unit of $500. Barbara is the managerial accountant in charge of a large furniture factory’s production lines and supply chains. Determine fixed costs
You’ll first need to identify fixed costs for your business – essentially, costs that don’t change even if the business output is high or low. Also, by understanding the contribution margin, businesses can make informed decisions about the pricing of their products and their levels of production. Businesses can even develop cost management strategies to improve efficiencies.

How to Calculate Break Even Point in Units

BEP could be stated as the necessary number of units sold or hours of services rendered to equal the amount of revenue. This equation looks similar to the previous BEP analysis formula, but it has one key difference. Instead of dividing the fixed costs by the profit gained from each sale, it uses the percentage of how much value you’re getting from each unit. Companies have many fixed overhead expenses such as rent, salaries, taxes, and insurance. Add in the variable expenses of supplies, materials, research and development, labor costs, and marketing (among others), and you get total expenses.

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This includes term loans, business lines of credit, and even equipment loans. Just remember that qualifications, rates, and terms vary per lender. Either way, you should have an effective means to track if your campaigns are generating awareness. If your campaign has been on for a few months with hardly any improvements to your sales, it’s likely better to cancel them.

Contribution Margin

When the market price increases, that’s when investors earn profit. Arm your business with the tools you need to boost your income with our interactive profit margin calculator and guide. There are a few ways to calculate your BEP, but if you have a strong CRM like Zendesk Sell, it can calculate the values for you.

By reaching this number of unit sales, the company has not gained profits yet. Once Company A sells over 500,000 units, that’s when it will earn profits. One can determine the break-even point in sales dollars (instead of units) by dividing the company’s total fixed expenses by the contribution margin ratio. Simply enter your fixed and variable costs, the selling price per unit and the number of units expected to be sold. In the first calculation, divide the total fixed costs by the unit contribution margin. In the example above, assume the value of the entire fixed costs is $20,000.

Equipment failures also mean higher operational costs and, therefore, a higher break-even. As you can see, the $38,400 in revenue will not only cover the $14,000 in fixed costs, but will supply Marshall & Hirito with the $10,000 in profit (net income) they desire. By knowing at what level sales are sufficient to cover fixed expenses is critical, but companies want to be able to make a profit and can use this break-even analysis to help them. When a company breaks even, it’s reached a point where it does not have profits or loss. This is called the break even point (BPE), when a business’s revenue is equal to its expenses.

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